Jeremy Kaplan
We all want to become leaders in our field, but the only way you can become one is by taking steps to flourish in your industry. Many attorneys fail to recognise the importance of becoming a legal expert, which can catapult a career and reputation.
We are therefore offering effective tips to help you become a key player in your legal field, so you can successfully rival the competition.
Create a Professional Website
The internet allows you to connect with potential clients who would not ordinarily be aware of your services. A website will therefore provide a prospective client with a first impression, so you will want to make a good one.
The power of the internet allows small legal firms to compete alongside bigger practices – so a professional-looking website will allow you to appear just as good as them, if not better. You should therefore offer a simplified website design that’s easy to navigate and aesthetically-pleasing, so work alongside a talented web designer to achieve the right style. Take a look at Horn Law in Blue Springs, MO personal injury attorney that has created a user-friendly website that reflects their specialty legal services.
Avoid the use of flash graphics that are dated and unprofessional and take the time to develop high quality website content that speaks to the client. Do not overwhelm a visitor with legal jargon, and avoid making punctuation mistakes to prove to a prospective client that you have the professionalism and attention-to-detail they are looking for in a firm.
Publish Your Opinions
You might know you have the appropriate experience to represent a client, but does the client know that? Well, prove just how knowledgeable you and publish an article on your extensive experience in a state bar association trade journal, law review or in a specialty association newsletter. This will help you establish yourself as a leading attorney in your practice of law, which could result in public speaking opportunities and additional clients.
Host a Seminar
Do not wait to be invited to a public speaking opportunity, take your career into your own hands and conduct a seminar, as they can be an effective way to introduce yourself to the public and industry experts. An engaging seminar has the potential to boost your reputation, and you could even search for public speaking opportunities to other attorneys or legal associations.
Reach Out to New Media
You can build up your reputation by reaching out to new media professionals, such as journalists or editors. Most news organisations and media channels often turn to the same legal attorneys to make a comment on a topical legal matter – so you could contact a reporter to become their go-to lawyer whenever an appropriate news stories arises. You could offer a quote or inside knowledge to help them develop an effective story.
Take your own reputation into your own hands to boost your firm’s reputation and become an expert in your specialty.
