Jeremy Kaplan
In the currently uncertain property market, compounded by the impending impact of Brexit, one of the most sought-after experts is a mortgage advisor. As more people continue to worry about the future of their property investments or mortgage loans, they will need a professional to guide them towards making the right decisions.
Who is a mortgage adviser?
A mortgage advisor is a property expert, by virtue of experience and training, who helps customers identify the right mortgage for their current personal circumstances. Even business and residential landlords require a mortgage advisor.
Before anyone can practice as a mortgage adviser, they must possess a Certificate in Mortgage Advice and Practice (or CeMAP) qualification. It is a QCF level 3 UK qualification offered by London Institute of Banking and Finance.
But that is just the license. In addition, you must possess certain soft skills required for the job. They are:
- Great communication skills
As a mortgage adviser, 80% of your responsibility involves counselling individuals who need guidance. You will be interacting with experts from all sectors from business, to politics and financial investors. All highly-informed people in their own right. You are, therefore, expected to be able to speak their language and convince (or dissuade) them to make decisions in their best interests.
- Excellent customer service
Another role as a mortgage adviser includes, helping customers apply for their mortgage, overseeing the application process and building long-term relationships. This means you are expected to have patience in dealing with different customer personas- the success of your practice will depend on this. Knowing things like your top customers’ birthdays or business preferences, and personalising your service accordingly can keep them glued to your practice for a long time.
- Quality research skills
As a mortgage advisor, your research skills should be top notch. The property industry is a very volatile one and the smallest change can result in colossal consequences. Being prepared enables you to provide effective solutions for your clients.
You need to be able to advise any type of customer on a variety of situations, which might be broad enough to include everything from building regulations to residential landlord insurance. You’ll require an in-depth knowledge of the market and be constantly researching for corresponding answers. You want to be able to solve problems so your clients can trust in your competence.
- Be an avid networker
The growth of your practice lies in your ability to expand your networks. The more people you meet, the greater the potential for success. Participate in seminars, attend conferences, join professional forums online. LinkedIn isn’t the only professional network, sites like Meetup, Angelist, PartnerUp and more offer the same opportunity.
Your selling skills should also be on point because networking doesn’t stop at meetings, you should be able to win over potential clients or investors.
With these skills, you are set to stand out of the competition. No successful professional was made overnight, so it might require years of dedication and hard-work. But in the end, it will be worth it.
